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Creativity is amorphous.
Creativity is an amorphous thought that can become tangible or stay in an ethereal shape and still function. We know it is there and that some of us use it daily and yet it eludes many people. Those that are very creative are unique in their thoughts and can create things that others will simply never see.
We have tried to teach it, preach it, draw it, paint it and yet creativity stays most often in its amorphous form. There are many very bright people who seem to simply lack the skill to be creative. They have memories that are endless but no hope of ever being creative.
The pictorial form of creativity that we use here eludes some and invigorates others to try and see what the meanings of the pictures are. They all are put together in a specific format of problem resolution and they shout out what they are if you are attuned to abstract thinking.
This brief essay on creativity is meant to help those that choose to use their creative talent. Many creative ideas come into your conscious mind only to have them be drummed out of you. Have you not heard these words before: That is not our way, We don’t do things like that, No never, What is wrong with you, Why can’t you be like the others, etc. The fabric of our society can often become a scream of conformity and thus your idea may fade. There is no one around you who will listen to the creative genius that you have because they lack the ability to understand or sense it. We train our young so well that we often train their creativity right out of them. What is that song, “Why can’t they be like we were perfect in every way”.
The CBBIC is meant for those folks who have been able to overcome the walls that have been put around them and are still willing to seek the road of the entrepreneur. We are seeking the creative person who has a concept that will meet a need and build a business that was not here before. It is a long road and it is a hard road but if you are successful you will have fulfilled your dream and increased your earning capability.
We encourage you to put together your ideas and to send them to use. You must have the passion to succeed and win.
We have forms which you must complete. Forms, though not creative, are practical and will help us to evaluate your new business concept. To contact us use this link: Contact Us
Some Brilliant Comments from Rita Gunther McGrath
from the Columbia Business School
Rita Gunther McGrath, a researcher at Columbia Business School, gave us permission to reproduce portions of her letter to the Editors of Fast Company.
She is addressing: Making Innovation Work.
“Many companies that muffle innovation make some very simple mistakes:
1) Innovation (or new business development or corporate venturing or what ever you call it) is a flavor-of-the-month sort of thing. There’s no consistent advocate; the process moves in fits and starts, and just as you are actually learning something, an urgent crisis causes the program to be shut down.
2) Launching a major new business is seen to be the only legitimate goal of innovation. Sure, that’s great, but my colleagues and I have learned that the real benefit of innovation is often to keep your company on top in fast-moving core markets. Other benefits include patentable ideas, development of innovative people, spin-offs with economic value, and valuable learning that can lead to a success the next time around.
3) The role middle managers play in the innovation process is ignored. These folks and their networks are often the first to hit the chopping block in a corporate downsizing, but without them, innovation comes to a crashing halt.
4) Conventional disciplines—financial benefits, career rewards, performance reviews, promotions—are applied to uncertain new businesses. Our thesis in a forthcoming book is that established companies have most of what they need to innovate and grow, except for the right disciplines.”
Ruth, we look forward to your new book.
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